Do you sometimes struggle with posting content to your social media channels or your blog? Are you left grappling for the right post, or really any post to put out there when the time comes?
Whether you are a freelancer, blogger or business – content is the backbone of your marketing strategy. But often it can become a disorganized mess if you haven’t planned well in advance.
In this article we’re going to discuss some of the benefits you can experience by creating a content calendar and how it will enable you to be more effective with your content strategy and execution.
- Save a Ton of Time
Gear up to put in the effort of hours today, and you can have a solid blueprint ready for the next 60-90 days! Your content calendar is a roadmap that gives you a clear direction in managing and organizing your work more effectively. You can collaborate with teams, assign the work well in advance, and make sure you have everything ready in time.
Once you know what you need, creating the content is the next step. This can be managed on a weekly or monthly basis. You won’t end up wasting time trying to think of what to do, or be at a loss of something to post.
- Don’t Miss Opportunities
As a marketer, there are many festivals, occasions and events throughout the year that you can capitalize on with your content plan. For every missed opportunity your brand or business is paying a price. With campaigns that are planned thoughtfully, you can drive greater engagement and become part of relevant conversations with your audience.
- Streamline and Free your Mind
You’d be surprised to find out just how much time and mental energy you’re able to free up by creating a content calendar. It takes the guesswork out of the equation on a day-to-day basis. No more spending hours struggling and staring at a blank page for inspiration. By doing this, you allow your mind the freedom to be more creative and become more detail oriented. That could involve giving more attention to creating the captions for social media, optimizing your blog articles for SEO, or doing more in-depth research to make your content stand out.
- Generate Better Results
Let’s be honest, if your content is being posted haphazardly without a cohesive plan – are you really seeing the results you’d like to? When you create a content calendar for your social media or blog, you’re putting some well-deserved love and attention into the content you’re posting. This will provide you with the time and opportunity to craft meaningful, high quality content for your audience and will drive better engagement for your brand or business.
- Consistency and Higher Quality of Content
A content calendar ensures you’re on track to post regularly on your social media channels or blog. Out of sight can often mean out of mind. Choose a schedule you can keep up with and you’ll start seeing great results by being consistent with your content output. By having a set schedule, your audience also knows when to expect your content – and if you’ve built a loyal audience, they’ll be waiting for it!
- Deadlines and Accountability
With a content calendar in place you will be able to manage the content production and posting schedule efficiently. Keep yourself and your team motivated, focused and on track with clear deadlines. This helps you stay accountable to your goals and to your audience.
Tips to Keep in Mind:
- Be realistic with your schedule and scope of work. Focus on quality first, not quantity.
- Your content calendar needs to manifest based on thoughts and research. If you have a strong foundation, your plan will translate seamlessly into reality.
Watch this video on How to Create a Content Calendar Spreadsheet:
Download the FREE Google Sheet Template here.
Do you use a content calendar for your brand or business? What are some challenges you face in creating or maintaining one?
Let me know in the comments below.