6 Free Digital Marketing Courses Online: A Beginners Guide

2020 has been a year that has seen a great digital boom. Businesses and consumers alike are transitioning to the online platform which has resulted in exponential growth of the digital marketing industry. The demand for experienced marketers has also grown. While it has been a year of challenges, it has also unlocked a world of potential and possibilities online.

Seeing the digital trends of 2020, perhaps you’re asking yourself – Is Digital Marketing a good career option for me? If so, then you’ve come to the right place. Before we explore the free digital marketing courses online, let’s have a look at some statistics:

  • digital advertising spend has grown by 24.7 percent in 2020
  • the expansion of the e-commerce industry will continue to shift ad budgets toward digital channels, which are expected to account for over 50 percent of total advertising spend, as we move further into 2021.
  • brands continue to invest heavily in promotions and performance marketing to reach online shoppers, digital advertising is expected to grow at a nearly 16 percent average rate from 2021 to 2024.
free digital marketing courses online

So if you’re looking to explore the world of Digital Marketing for the first time, you probably want to decide whether it’s something you’re interested in, and figure out where your aptitude lies. The best way to do that is to check out some free digital marketing courses online to get your feet wet.

There are many digital marketing programs and classes out there, and for a beginner it can be confusing. You see terms like SEO, SEM and PPC everywhere and wonder where to begin your journey! These are some of the questions you may have in mind:

  • How can I learn digital marketing online for free?
  • How do I get certified in digital marketing?
  • What qualifications can I get online?
  • Which are the best digital marketing courses available online?

In this article, we’ll answer these questions and suggest free digital marketing courses that you can take up online.

free digital marketing courses online

One of the most important things with Digital Marketing is practical application of the knowledge. It is not an academic field and you don’t need to pay for an academic course to successfully learn Digital Marketing. If you can demonstrate your skillset, that will give you an edge above the rest. Having said that, the fundamental concepts and theories of marketing remain constant through any type of marketing. If you are completely new to the field of marketing, you would certainly benefit from an academic approach, wherein you can learn to apply those principles to help make you a stronger marketer. 

So let’s get started with our list: 

FREE Digital Marketing Courses Online

(all courses on this list are free and self-paced)

1. Google – Fundamentals of Digital Marketing

free digital marketing courses online

This is a beginner level course offered by Google. It has 26 modules and 40+ hours of course content. This is a great place to start your Digital Marketing journey. You will get an overview of all the different areas of digital marketing and the user experience is great.

You can check out further details here: https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing

2. Facebook Blueprint Courses

If you’re interested in delving into Social Media Marketing, the Facebook Blueprint course is a great place to start. There are many courses and modules through which you can learn how to advertise on Facebook, Instagram and WhatsApp, and gain knowledge of their platform tools. They also offer professional certifications. 

You can check out further details here: https://en-gb.facebook.com/business/learn

3. Google – Ad Grants Online Marketing Challenge

This is a great way to kickstart your learning experience paired with practical application. There is no better way to learn, than to actually do it yourself. You are given a budget to spend on live projects through the process, and the best part is – this is a course aimed towards those just starting out! This is one of the best free digital marketing courses online.

You can check out further details here: https://get.google.com/onlinechallenge/

4. Google Skillshop (Ads & Analytics Certification)

The Google Ads and Analytics certifications are industry-standard certifications. Ads and Analytics platforms are crucial to any and every business. It is the most comprehensive course about the tools and platform training that you’ll find, offered by Google itself for free. 

You can check out further details here: https://skillshop.withgoogle.com/

5. Hubspot Academy

Hubspot Academy is a dream for anyone wanting to learn about Content Marketing and other areas of Digital Marketing. They have a multitude of courses that you can pick and choose from to satisfy that learning curiosity. The courses can vary in length, from 1 hour to 12 hours. An industry standard certification offered by them is the Inbound Marketing Certification. It gives you an indepth understanding of the Inbound Methodology which is the cornerstone of Content Marketing. Content is the most important aspect of anything that you create online – whether it is a Social Media post, an ad copy, email copy, business communication, blog post or video. Hubspot has some of the best free digital marketing courses available online.

You can browse their courses here: https://academy.hubspot.com/

6. Neil Patel – Unlocked Course Series

One of the best ways to learn the secrets of the trade are from the industry leaders, those who are in the trenches and have worked in the field. You can get so much insight into the overall working, concepts and tools that you can use as you start your journey. Neil Patel is one such industry leader. He has started an Unlocked Course Series on different areas of Digital Marketing such as – Youtube. Email, SEO etc. He provides training worksheets and templates along with the courses, which are really beneficial.

These courses are a great overview and insight on various areas of digital marketing. These are pretty short digital marketing programs that will familiarize you with the topic at hand and some tools to get started with.

You can check out his courses here: https://neilpatel.com/training/


Following industry blogs is also a great way to stay in the loop and keep up with the trends and knowledge. Hootsuite, Social Media Examiner, SearchEngine Journal are some among many. There are also Digital Marketers such as Digital Deepak, Nail Patel, Sorav Jain etc. Many of them often hold Free Webinars on various topics and have value packed content available on their Youtube and Email Lists.

Digital Marketing is a constantly evolving field and requires you to keep up with it’s dynamic pace. You will often need to refresh your Certifications and knowledge. But that’s what makes it exciting! 

There are certainly many paid digital marketing programs and courses out there, and once you’ve made up your mind, there are quite a few worth getting into as they deepen your working knowledge and enable to fine-tune your abilities. Hope you found these free digital marketing certifications post helpful. If you have any questions, please write them in the comments below!

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